A form of capitalism that serves the whole of society and the planet
Capitalism with its entrepreneurship, creativity and innovation has brought us incredible advancements in technology, productivity, and wealth creation which we should cherish and keep.
However, during the last 5 - 10 years, most of us have come to realise that the current form of capitalism also comes at a great cost to our planet and people: destroying precious ecosystems and causing climate change, and contributing to inequality, polarisation and large parts of our population feeling left behind and living in survival mode. As the Chinese proverb goes, "If you do not change direction, you may end up where you are heading."
It is clear that we do not want to end up where we are heading. With Breathe, we are supporting companies that want to innovate a path forward for capitalism. A form of capitalism that truly serves our people and planet for generations to come.