While Home.Earth‘s various stakeholder aspirations are not profit maximising by design, they have substantial risk-reducing implications for the company. Among the risks that are minimised by Home.Earth‘s approach is market risk, cash flow risk, regulatory risk, ESG risk and competition risk relating to opportunity sourcing. Over time, Home.Earth will also benefit from the initiatives that maximise value creation across the whole value chain. This is because Home.Earth will be the principle beneficiary of these optimisation gains, as it operates across the whole value chain. Altogether, this results in an attractive and robust value proposition that combines relatively low risk with decent financial returns and deep impact on people and planetary dimensions. Ultimately, the impact we seek with Home.Earth is to change the real estate industry as a whole and to be a role model for companies outside of the real estate industry altogether.