To put purpose central in a company, we should look at who gets a seat at the table. Voting rights must not only be given to the shareholders but also to the other stakeholders of the company. Who these stakeholders are and how big their vote should be, depends on the impact the company has on society and the environment. In our governance model, economic rights are separated from voting rights. Shareholders do have a vote, but they don’t have majority voting rights which would enable them to push through decisions that are in their interest only. Other stakeholders, such as society and the environment, are also represented in the governing entity of the company.