Aligning on culture
Foster a culture of trust and connection that invites people to take responsibility and develop entrepreneurship
The Breathe approach maximizes a company's ability to successfully fulfil its purpose while serving the needs of alls stakeholders.
We see culture as the key enabler and differentiator for our companies. While a thriving culture is crucial for any company’s success, culture plays an even more significant role in purpose-driven companies.
A truly purpose-driven organisation is a supercharged container for developing cultures of high performance and trust. Nothing unites a group of people like a common inspiring superordinate goal. Yet, developing a high-performing culture of trust requires consistent and deliberate work. This is a major part of the work we do with companies at Breathe.
We set very high aspirations for the quality of company culture and develop magnetic cultures. A magnetic culture radiates outward, draws people in and attracts talent and creates opportunities.
Within magnetic cultures, employees continuously engage in professional and individual development. What holds people back in their personal development inevitably influences how we show up professionally. By integrating such personal development, people's experience at companies becomes more fruitful and rewarding.
Check-ins
To facilitate that people have a genuine connection with each other, we often introduce the practice of doing check-ins at the start of meetings. Regular check-ins help people to become present and orient themselves thoughtfully towards the content of the meeting, improving the productivity and effectiveness of sessions.
Coaching on professional and personal development
Throughout our years of expertise working on cultural transformation, we have learned that companies rise in correspondence with the level of consciousness and maturity of their leader. Therefore, we often start our culture work with executive coaching.
Developing a strong feedback culture
Tensions are our fuel for growth. A core practice at Breathe is to turn tensions that arise during work into growth opportunities. Learning to recognise tensions as opportunities to grow individually and collectively is at the core of developing a feedback culture. We practice and train people to give, receive and solicit feedback continuously.
Offsites and company gatherings
A significant opportunity for culture building is spending time together with the whole organisation intentionally. At Breathe, we facilitate and co-design these events to serve the company at its development stage optimally.
Sustaining a high-performing culture of trust requires continuous renewal and attention. We seek to transmit our knowledge, experience and practices to ensure that your enterprise becomes self-reliant so that you can continue on your company's path of cultural development without our active involvement once we see that a magnetic culture is sustained.
To read more about the other four components of the Breathe Approach – Purpose, Structure, Capital and Governance – have a look over here.